A one-pager is essentially a written pitch for your company. It is a simple and short document that gives a high-level overview of a product, service, or a business. It is a modern version of a brochure.
Investors often see your one-pager; as the executive summary of your project. It is at-a-glance a fact sheet summarizing every important point about your business. One pager is used for promoting your business or what you’re offering, your vision and why you stand out from the competition. It is also a presentation used internally when discussing your venture with other partner and investors. When you want to pitch your business, most people probably listen half or won’t listen to you at all. Presenting yourself with a bulk of the paper is not going to work in the 21st century. There are many online tools that help to build your startups. You should pick a platform that lets you keep your one-pager up to date.
One-pager is a visual presentation. It is an easy and quick way to present your ideas instead of having to read many pages of documentation. Use different colors and/or copy to individualize each section.
A one-pager is needed to succinctly convey your message to your target audience.
Designing a Beautiful One-Pager:
Keep it simple
Investors are less likely to read your bundles of page. You must be clear and concise on what you are writing about. It shouldn’t be overcrowded with words. Your one-pager should have easy to read, short and to the point content.
Set up a logical layout
Remember your one-pager is not your description book. It should have a professional look. This shows investors that you make an effort in all aspects of your venture. You should conceptualize the proper structure of your content for an awesome reading experience.
Strengthen your story with multimedia
As we all are a visual learner, it is better to enrich content with photos and videos. No matter how creative content you write, if you don’t use multimedia, chances of losing readers’ interest would be high.
Grammar and spelling
Investors cannot go through unreadable one pager having spelling and grammar mistakes. It doesn’t mean good grammar showers you with good points but definitely bad grammar looks unprofessional and let you down.
The perfect team
Your one-pager must have your team member details – who the team is and how they can perform the task. As Investors invest in people, they are more concern to team who is going to join them.
Uses of One-Pager:
One-pager is needed to succinctly convey your message to your target audience.
Summarize the project in single scroll page
Advertise your local business to other surrounding businesses
Show an overview of a product or services to investors
Summarize your vision and plans
Analyze how you stand from the competition
Allow printout of a one-page synopsis of your product to show to others
Create and establish a visual brand focus
The main objectives of one-pager are to make a personal statement about what you want to deliver to others- what you’re offering- how you’re going about it- what is your vision, final thought- and why you stand out from the competitors?
What should you include in one-pager:
You may get frustrated trying to boil down your big ideas into only one-page. But it might be the only thing an investor reads before deciding to move on with you.
One-pager should include the following:
Business/ Revenue model
What Not To DO
Create one-pager in such a way that your audience will understand clearly about the literature from your one pager.
Don’t explain too much; you are not retelling the story
Don’t over too many images
Don’t think writing half a page will give it the best impression – make proper use of quotes and images.